Editor
Emi Jay and Djerf Avenue are making their first foray into retail with a joint pop-up shop in Los Angeles this weekend.
Both digitally native brands, the former known for its trendy claw clips and the latter founded by Swedish fashion influencer Matilda Djerf, are joining forces to host a three-day pop-up shop that offers pieces from their brands’ collaboration, as well as each brand’s bestselling products.
“Both of our brands are just…
