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Elon Musk softens ‘go f— yourself’ comment as he tries to woo advertisers back to the platform

Elon Musk softens 'go f--- yourself' comment as he tries to woo advertisers back to the platform

Musk is attending Cannes Lions this week with an aim to reassure ad groups and global brands over the future of X.

Marc Piasecki | Getty Images

Elon Musk on Wednesday tried to walk back remarks lashing out at advertisers fleeing his X social media platform.

At the Cannes Lions advertising festival in Cannes, France, Musk was asked by WPP CEO Mark Read what he meant by telling advertisers threatening to pull ads from the platform late last year…


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