Editor
Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as lip oil and liquid blush at affordable price points in the US and abroad, sending the company’s shares up 18 percent in extended trading.
Customers, who have been hunting for lower-priced makeup and skincare products, have helped in boosting Elf’s sales in a challenging market where major beauty brands like Estée…
