Editor
On Tuesday, E.l.f. Beauty announced its first collaboration with Jennifer Coolidge, called the Dirty Pillows Lip Kit featuring a lipstick, liner, gloss and mirror for $25; the product will be available exclusively on the brand’s e-commerce site.
E.l.f. Beauty’s Super Bowl ad with Coolidge in February marked its first experiment with linear TV, and brought in nearly 60 billion impressions. In the company’s fiscal 2023 results, CEO Tarang…
