Editor
The partnership saw the total number of views of last week’s event content on the app exceed 2.5 million, with the dedicated hashtag generating over 68 million views, as of June 22.
As China’s fashion capital slowly recovers from its months-long lockdown, Shanghai Fashion Week (SHFW) made its online comeback, through a partnership with TikTok sister app Douyin.
Designers showcased their Autumn/Winter 2022 wares over the course of a…
