Does the World Need Another Shopping Platform?

Online shopping can be quite the undertaking these days, but it’s not for a lack of options.

If anything there’s too much choice, between the ever-growing number of e-commerce marketplaces, direct-to-consumer brands and traditional retailers investing in their web presence.

Recently, I was trying to find an outfit for an event, casually browsing my favourite retailers between Zoom calls and deadlines. But a few hours and 50 tabs later, I…