Do Shoppers Still Want Retailers’ Private Brands?

As the biggest apparel retailer in the US, Amazon is adept at selling Hanes underwear, Under Armour shorts and Adidas sneakers to the masses.

It’s had less success pushing its own brands.

The e-commerce giant is shuttering all but three of its 30 clothing labels,

. Few consumers are likely to miss lines like Lark & Ro, North Eleven and GoodThreads.

This should be a prime moment for private labels. Consumers…