Do Mass Brands Need Creative Directors?

On Tuesday, Uniqlo named Givenchy and Chloé veteran Clare Waight Keller creative director of its main line, expanding a partnership that started with her “Uniqlo: C” sub-brand last year.

The same day, Inditex’s flagship brand Zara revealed it would collaborate with Stefano Pilati on a new line, bringing designs from a well-regarded if under-the-radar design talent (known for his tenures at Saint Laurent and Zegna) to one of the…