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in Health

Direct-to-consumer advertising has positive impact on perscription demand

by Editor August 15, 2022, 4:52 am 1.3k Views

Direct-to-consumer advertising has positive impact on rx demand

Brief exposure to direct-to-consumer advertising (DTCA) has a large and positive association with medication-related demand intentions, according to a study published online Aug. 12 in JAMA Health Forum.

Matthew D. Eisenberg, Ph.D., from the Johns…

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