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Desperate for streaming profits, media giants look to a soft ad market for help

This film image released by Universal Pictures shows Mark Wahlberg, left with the character Ted, voiced by Seth MacFarlane in a scene from “Ted.” (AP Photo/Universal Pictures)

Photo Credit: Universal Pictures/Tippett Studio

After spending years amassing streaming subscribers at great cost, media companies now need to make some profits. And they’re increasingly leaning on advertising as the answer.

Look no further for proof of that than the most…

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