Does activewear need another brand? Derek Jeter, Wayne Gretzky and Misty Copeland think so.
On Tuesday, the former professional baseball player, Canadian hockey player and American ballet dancer are launching Greatness Wins, a new fitness apparel brand, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Products include $69 basketball shorts and $99 performance joggers. The label is launching online and Riccobono said…