Every year, Chris Zhang looks forward to taking advantage of steep discounts and special promotions in the run-up to China’s 618 online shopping festival.
Even though it takes a backseat to Singles Day later in the year, the summer festival usually prompts her to spend up to 1000 yuan ($150) on clothing and accessories. This year, however, the Shanghai-based educator in her 40s went for more practical items. Abstaining from fashion, she…