Cowboy insists it’s not the next VanMoof as it raises prices to ‘stay healthy’

Cowboy and VanMoof are two very similar e-bike companies, which is why we’re all wondering if Cowboy will be next to file for bankruptcy now that the era of free VC money is over and profitability is key to survival. This week Cowboy introduced a cheaper no-frills e-bike configuration ahead of yet another price increase. Moves that have only intensified scrutiny of the boutique Belgian startup.

Nevertheless, Cowboy CEO Adrien Roose tells me…