Editor
Fashion veteran Cio Soler is out to retell the story of retail with her for-those-in-the-know boutique Sita 1910 in Beverly Hills.
“There’s no brand names here, just creators,” she said on a tour of her highly curated, by-appointment space, where personal attention is paramount.
Sita was created out of the pandemic when Soler, a former designer and creative director herself, noticed the more under-the-radar talents she’d followed over…
