PARIS — Partnerships proved to be the winner once again for brands at this year’s Cannes Film Festival. Official partners Chopard and L’Oréal came out on top in Launchmetrics’ analysis of media impact value (MIV).
Longtime festival sponsor Chopard earned $32.3 million in total MIV through its association with the festival, which it has sponsored since 1998. The Geneva-based jewel house is also the designer of the festival’s…