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ChinaFile: Cannes’ Chinese Carpet Business

Now that China is open, the Cannes red carpet business swung into action with a multitude of Chinese stars, influencers and total unknowns flooding the festival’s famed promenade.

Those who aren’t widely known are mostly red carpet lovers rather than film fans. Before the pandemic, there was already a healthy business model servicing Chinese influencers who want to meander down the carpet like stars.

They are all dressed and…

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