Checking In on Instagram’s Threads

It’s too soon to call it a comeback, but Instagram’s Threads is growing again.

After launching in July, the social media platform, pitched as a friendly, troll-free alternative to Twitter (now X), attracted 100 million users in under a week. Many of those early adopters soon drifted away; by the end of July, market intelligence firm Sensor Tower found daily active users had dropped by 82 percent.

But Instagram has kept plugging Threads,…