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Catching Up With Theory Project’s Lucas Ossendrijver

Catching Up With Theory Project’s Lucas Ossendrijver

Transitioning from a luxury European brand to a more commercial American label has been a learning experience for Lucas Ossendrijver — one that he’s embraced with gusto.

Since being tapped by Theory in the summer of 2021 to design Theory Project, men’s and women’s capsule collections, Ossendrijver has immersed himself in the aesthetic of the New York-based brand. And while Theory and Lanvin, where he spent 14 years as director…


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Epic, Microsoft partner to use generative AI for better EHRs

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