Editor
Five years ago, Brian Bolke set up shop in Hudson Yards — then a newly built development with offices and a glittering mall on Manhattan’s far west side — with a novel, if not radical, concept: His store, The Conservatory, wouldn’t carry any stock, just samples.
At the time, it made sense. It was the height of the direct-to-consumer revolution, and e-commerce was calling into question the need for physical stores when shoppers could…
