Case Study | How to Turn Data Into Meaningful Customer Connections

Artificial intelligence could be the most powerful business tool in decades. But without the right data, it’s useless.

Similarly, brands are confronting a new reality where tech giants are implementing digital privacy measures and eliminating the third-party cookies advertisers relied on to track consumers, making it harder to target shoppers online. It’s only making it more important for brands to have their own data on who their…