Editor
Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success.
Today, 96 percent of the company’s sales run through the programme, which has 43.3 million active members — 10.5 million more than the active members of awards-programme pioneer Starbucks. Ulta Beauty credits it with regularly drawing shoppers back to its stores, and with generating valuable data to help it recommend products and target its
