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Carl Friedrik Launches at Selfridges, Eyes North American Expansion

Carl Friedrik Launches at Selfridges, Eyes North American Expansion

LONDON — TV sells.

When Logan Roy on HBO’s “Succession” called a Burberry bag “ludicrously capacious,” searches spiked.

The same happened when luggage brand Carl Friedrik was featured on the hit show as well as “The White Lotus.”

The brand has now launched at Selfridges, expanding its roster of stockists that includes Harrods, Harvey Nichols and Matches.

“Selfridges has been at the zenith of the British…


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