Editor
It’s a truism at this point that every big social platform will dream of becoming its users’ favourite place to shop, and every one will fail to make it a reality.
TikTok, which has a reputation for getting users to purchase what they see on the app — a sentiment summed up in the hashtag #TikTokMadeMeBuyIt — is betting it can buck the trend.
This week, the company rolled out its Shop feature to all US users, allowing people who go to…
