Can the Changes at Gucci Reignite Growth?

Does Gucci’s new luggage campaign signal a return to more classic luxury marketing after years of leaning into a fashion-driven approach?

Whereas Gucci’s advertising has often celebrated quirkiness, irony and maximalist kitsch — piling oversized sunglasses, bright headscarves and rhinestone-studded track jackets on models — the big-budget travel shoot released in October takes a different tack. A-list ambassador Ryan Gosling poses amid…