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Can Puma Strike Gold Twice With Rihanna?

Can Puma Strike Gold Twice With Rihanna?

Puma and Rihanna are getting back together.

This week, the German sportswear giant announced a new collaboration with Rihanna via a one-line press release from Puma chief executive Arne Freundt simply stating: “She’s back.”

The reunion with her Fenty label comes five years after the end of their previous partnership in 2018. (A spokesperson for Puma said more information would be released soon and Fenty did not immediately respond to…


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