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Can Fashion Sell ‘Brat Summer’?

Can Fashion Sell ‘Brat Summer’?

Move over, Barbie: 2024 is officially the summer of “Brat.”

For the uninitiated (or terminally offline) being “brat,” has taken over the collective consciousness — or at the very least, TikTok. Inspired by the musician Charli XCX’s latest album, also called “Brat,” it can be interpreted as an attitude that’s both immature and commandingly careless, messy but still girly. The album’s bright, slimey green cover is a visual…


Posted by Editor

Andrew Messenger

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An illustration of the Epic Games logo.

Epic says its EU iOS app store is approved but that Apple wants a change