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Can Allbirds Survive Its Own Turnaround Plan?

Can Allbirds Survive Its Own Turnaround Plan?

Allbirds just can’t seem to land on its feet.

Last week, the beleaguered direct-to-consumer brand announced co-founder Joey Zwillinger was stepping down as chief executive after nine years, though he’ll remain on the board as an advisor. Given recent performance, the departure wasn’t a shock — Allbirds has posted sales declines for the last five quarters, with 2023 sales dropping 15 percent to $254 million. Net losses widened 52…


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