Can a Kid From California Remake Bally?

LOS ANGELES — Rhuigi Villaseñor wasn’t supposed to be sitting in the perennially leafy courtyard of West Hollywood’s famed Chateau Marmont hotel on a recent Tuesday morning.

The founder of LA-based label Rhude now spends most of his time at the headquarters of luxury brand Bally (split between Caslano, Switzerland and Milan) as well as visiting friends and new cities across the continent to keep the ideas flowing. “I’m pretty much…