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Can a Department Store Build Its Own Beauty Brand? Liberty Bets Yes.

Can a Department Store Build Its Own Beauty Brand? Liberty Bets Yes.

Liberty London is coming for your makeup bag.

On October 18, the department store is launching a line of five high-end fragrances under the brand name LBTY, each inspired by a different print from the extensive fabric print archive the company is so well-known for. The 100ml scents will debut in Liberty’s London flagship and website, priced at £225, or just over $285.

Fragrance is only the beginning of the company’s beauty ambitions: there…


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