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Burberry’s US Sales Fall As Aspirational Demand Weakens

Burberry’s US Sales Fall As Aspirational Demand Weakens

Burberry’s first-quarter sales were down in the key US market, where demand from aspirational consumers has softened, interim chief financial officer Ian Brimicombe said on Friday. Comparable store sales in the Americas fell 8 percent, the brand reported.

However, total comparable store sales rose 18 percent for the quarter, the fastest rate in two years, buoyed by a recovery in Chinese spending, both at home and in regional tourist…


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