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Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype

Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype

Gen-Z fragrance TikToker Paul Fino has a stockpile of Sol de Janeiro lotion and body sprays in nearly every scent. But he still longs for the one that got away: a special-edition body spray made with pop star Anitta that came out almost three years ago.

“That’s the one spray that I totally regret never grabbing. I probably will [buy] it eventually on eBay or Mercari,” he said.

Originally $19, the 90-ml mist he seeks is now on Mercari for…


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Alphabet up 3% in premarket trade after report Apple is in talks to license Gemini for iPhones

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