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Bulgari Faces Boycott in China for Taiwan Listing Blunder

Bulgari Faces Boycott in China for Taiwan Listing Blunder

Bulgari, the LVMH Moët Hennessy Louis Vuitton-owned jewelry label, has come under fire for listing Taiwan separately from China on its official website.

Chinese netizens, many of whom are avid gamers that took note of the brand for its Honor of Kings collaboration that launched on Monday, quickly called for a boycott of Bulgari’s collaboration online.

In a statement shared with WWD, Bulgari apologized for the blunder and…


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