LONDON — Game on for Burberry.
The luxury British brand has partnered with Minecraft, one of the bestselling video games with up to 140 million monthly active players across 20 platforms.
Burberry entered the gaming space in 2021 with Mythical Games and continued the collaboration for a second time this summer.
The in-game adventure by Burberry and Minecraft is called “Burberry: Freedom to Go Beyond”…