Editor
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, unlike many other online brands that launched in the 2010s, Hodinkee never once paid for online ads, or deployed any of the other traditional tactics in the direct-to-consumer trade.
The company, founded in 2008 as a website about watches, cultivated an intensely loyal readership among timepiece…
