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Brooklyn’s Crown Jewel or Soulless Mall? The Luxury Commodification of Williamsburg

Brooklyn’s Crown Jewel or Soulless Mall? The Luxury Commodification of Williamsburg

Walk into any store in Williamsburg right now and the shopkeepers know what’s coming — as do the bakers, artists and longtime residents that provide vibrancy in what has become one of New York City’s most altered neighborhoods.

When news broke in WWD last month that Hermès is planning a permanent large-format store in Williamsburg, it felt to many like the flashy cherry atop decades of head-spinning gentrification. In the span of 30…


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