Swiss luxury watch maker Breitling AG is making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago.
The deal marks a turning point for Breitling, which jumped into the top 10 Swiss watch companies by sales in 2022 and is known for aviation-themed chronographs such as the Navitimer, as it becomes a watchmaking group. The company, controlled by Swiss private equity…