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Bratz Rise Again, Thanks to Fashion Collaborations and TikTok

Bratz Rise Again, Thanks to Fashion Collaborations and TikTok

Bratz is going full fashion.

Under the creative direction of Cult Gaia founder Jasmin Larian, Bratz has inked several buzzy fashion collaborations, including with Dolls Kill, Puma and Cult Gaia, that are setting the early 2000s fashion dolls up for a modern comeback.

Under Larian’s guidance, Bratz has revamped its entire presence in fashion and pop culture, including branding and on social media. Bratz has also gone viral on TikTok for…


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