Brands Hop Into Year of the Rabbit With Playful Products, Thoughtful Rituals

SHANGHAI — As China gets ready for the first Chinese New Year holiday rush following the removal of COVID-19-related restrictions on Jan. 8, brands have released their Year of the Rabbit campaigns for the key gifting period.

With the country’s economy expected to experience a steady U-shape recovery and the luxury sector set to grow between 5 and 10 percent in 2023, brands are introducing Chinese New Year capsule collections with a…