On Monday night, as show-goers from around the fashion world took their seats at Daniel Lee’s debut show for Burberry, drinking hot toddies and clutching tartan-covered hot water bottles, expectations ran high. How would the new creative director interpret the return to Britishness, central to CEO Jonathan Akeroyd’s strategy to build the brand into a £4 billion ($5 billion) megabrand?
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BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight
