Editor
The confident silver-fox models embodying Billionaire’s target customers suavely walked around the intimate bar of the Principe di Savoia hotel bedecked in velvet tuxedos, cashmere coats and crocodile jackets.
The location fitted the ethos of the brand, which Philipp Plein intends to keep niche and exclusive, in sync with the high-spending audience it is aimed at. Consequently the brand’s collections are usually…
