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BIG Conference needs to ask itself some BIG questions before proceeding

Kevin Williams

Kevin Williams
Photo: AP

College football is changing faster than it can handle. There are no playbooks or 100-level courses for what’s next in the sport. It feels like when I took a journalism business class after the Recession, and the professor was asking the students for suggestions.

So with media days starting up and practices beginning, there are some pressing questions these ADs should ask themselves. They see the revenue numbers from…


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