Big Brands’ New Efforts to Protect Nature, Explained

Luxury titans Kering and LVMH and fast-fashion giant H&M Group are among a handful of companies pioneering an effort to develop a gold-standard framework for how businesses can protect nature.

The companies are test-driving new guidance developed by the nature-focused Science-Based Targets Network (SBTN) that aims to create a standard for companies to assess their biodiversity risks and impact, and then set out a plan to address them.

The…