Bidayat, a subsidiary of Alsara Investment Group, the investment vehicle founded by Valentino board chairman and Mayhoola chief executive, Rachid Mohamed Rachid, has taken an undisclosed minority stake in Egyptian jewellery brand Azza Fahmy.
The brand, whose designs have found favour with a long list of celebrities including Rihanna and Naomi Campbell, plans to use the investment to grow sales in the MENA region as well as in North America.