Beware the ‘Sheinification’ of Fashion

H&M wants to be more like Shein.

In an effort to reverse years of sluggish performance, the Swedish retailer is promising to deliver trends to market with more speed, efficiency and flexibility.

New competition “requires us to react quicker,” new CEO Daniel Ervér told the

days into starting the job. At the same time, the company remains committed to delivering on ambitious sustainability goals that include halving its…