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Battle of the fast fashion giants: the fall of Missguided and the rise of Shein

Battle of the fast fashion giants: the fall of Missguided and the rise of Shein

There was nothing Maddy McCrann-Smith liked more than buying a new outfit. 

The PR consultant, 25, was a self-confessed ASOS addict after she finished university and started earning a salary, forking out as much as £100 a month on brand new looks.

Birthday coming up? An excuse for splash out on that new sequinned midi dress. Christmas party round the corner? A good time as ever to buy twinkling tinsel two-piece. Workwear looking a…


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