AWS is investing $100 million in generative A.I. center in race to keep up with Microsoft and Google

Amazon’s cloud unit said Thursday that it’s allocating $100 million for a center to help companies use generative artificial intelligence, the technology that’s taken off in the months since OpenAI unleashed its ChatGPT chatbot on the public.

It’s a small investment for a company with $64 billion in cash and half a trillion dollars a year in operating expenses. But the announcement shows that Amazon Web Services recognizes the significance of…