Australia Says 81% Of Influencers’ Posts May Be In Breach of Advertising Rules

The vast majority of posts by Australian social media influencers may have violated advertising standards requiring disclosure of payment, the country’s consumer watchdog said on Friday, adding it was considering “enforcement activity.”

Under a self-regulated system, advertisers in Australia must disclose commercial arrangements and clearly state when a piece of content is an ad.

The Australian Competition and Consumer Commission (ACCC)…