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Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play

Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play

Swiss luxury watch brand Audemars Piguet is set to renew its longstanding ties to American pop culture with the release of a watch collaboration with hip-hop star Travis Scott and his label Cactus Jack Records.

In partnership with Scott, Audemars Piguet will release a limited-edition version of its Royal Oak watch Thursday in a new ceramic, as well as putting out a capsule collection of co-branded merchandise from the Swiss watchmaking house…


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