Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.

Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream.

Not only do these deals typically come with a hefty paycheck, an endless stream of free products and access to a global network of fitness gurus and training facilities, they also bring serious starmaking power. You get to feature in campaigns, trial new products before launch, show up at high-profile brand events and turn up to match or race days…