APM Monaco was launched in Monaco in 1982 by mother and son duo Ariane and Philippe Prette, as a manufacturer of gold, diamonds and precious stones.
Thirty years later, Philippe Prette — now CEO of the business — has made a brand out of APM Monaco with his wife Kika Prette as chief creative officer. The brand seeks to combine the strengths of manufacturing and fashion. Within a year, they opened their first store in Cannes before expanding…